As businesses, we all try to resolve to the best possible ways to connect with our audience and make them trust our brand. There are multiple ways in which we connect with our consumers and content is one of the most important ways we do that. In the recent years, content marketing has experienced significant transitions, making video content the most popular of the types of content marketing.

It goes without saying that video content is more engaging. According to a survey, in 2021, an average each person will spend 100 minutes daily watching online videos. As more and more companies start producing video content, one cannot fall behind on this front.

Some brands do not feel the need to develop video content and believe in other means of content marketing. Which is fine if you know your target audience well enough to know what they prefer. But generating videos isn’t as hard as it seems. Yes, it tends to get overwhelming knowing there are multiple kinds of video marketing one can opt for. The key is to find the right one for your brand and target audience.

Let’s discuss few of the most popular ways of video marketing.

How to/Tutorials

Tutorials have proven to one of the most successful video marketing. People love to watch videos that can tell them more about a product. This can be seen through the rising YouTube stars. The millennials and Gen-Z cracked the code and connected their passion/love for something with the people who value the same things. This explains why so many women became successful through YouTube make-up and DIY tutorials. An example is Huda Kattan who, according to Forbes, built a billion dollar cosmetic brand with 26 million followers from around the world. She started off by writing beauty blogs and tutorials and is now America’s No. 37 richest self-made woman with net worth at least $550 million.

By starting free tutorials online and creating engaging videos they KNEW for sure their targeted audience will watch. So the key for brands is to create helpful content to build that initial trust with their customers and make them loyal to their brand – which means sale leads.

Animation Video

Who doesn’t like to watch animation videos? This type of video marketing is a fun way to promote your brand. Animation videos are budget-friendly, which are perfect for small and new businesses. Another advantage of animation video is that brands with technical and complicated products can easily resort to animation videos. Features can be easily broken down for the viewer in step-by-step format, which makes them user-friendly and understandable.

With animation videos, a large group of audience can be targeted, whether children, young adults or adults. The intriguing and fun element of animation keeps everyone hooked.

3D animation videos are popularly used by architects and real estate developers when they introduce their projects. So if you’re opening up a mall or a supermarket, you could choose 3D animation as pre-hype video content.

Live Streaming

Live streaming has, without a doubt, replaced live TV. Maybe not entirely, because according to a survey, 44% people watch less live TV due to the presence of live streaming. And in 2021, live streaming is predicted to be a $70.5 billion industry. So why wouldn’t you want to make use of it?

During Covid-19 when the world was on a lockdown, the trend of live videos stir up. Musicians across the globe got together through a live stream to entertain their fans. Ali Sethi and his Instagram live sessions were all the rage and it picked up when he connected with musicians across borders- with Indian singers.

Live streaming build up suspense and keeps the viewer engaged to see what might happen next. Because of fear of missing out (FOMO), people involved in the live stream. Let’s not forget it’s a great way to connect to a large number of audience.

User-generated Content

There are many other ways in which we can video marketing. There is product reviews and user generated content. UGC allows your brand to promote itself with authenticity. 60% of people believe in UGC as compared to the 20% who believe in brand generated content.

An example is of Coke with its ‘share a Coke’ campaign and Starbucks #WhiteCupContest which was such a huge success and led to the brand creating a similar campaign under the hashtag #RedCupArt.

Such challenges allow brands to connect with their consumers and create a sense of loyalty and recognition with them.

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